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Create an account and get an API key

An email is all we need. You will get an API key for your agent and the dashboard, and your first Quick read on a site you control is free.

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For sign-in links and receipts.

By creating an account you agree to the terms. We store your email and a one-way hash of your API key; see privacy.

What happens next

Nothing runs until you register a site and prove you control it, with a file, a meta tag or a DNS record. We do not send simulated traffic to sites whose owner has not authorised it.

A Quick read is 30 simulated participants from your audience and 30 from a control group, about 40 minutes. It gives you themes and quotes, not percentages. When you want rates and a full report, a Friction study is $299.

Participants are simulated. They are useful for finding where and why people get stuck, and for comparing two versions. They do not predict your conversion rate. How the method works.

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Sign in on the dashboard with an emailed link or your API key.